Life itself has become a show contemplated
by an audience. That audience is anyone who has no control over
the conditions of his/her own existence. Reality is now merely something
we look at and think about, not something we experience. In the
real world, what is possible is determined by our resources and
the limits of our imaginations, but upon this real world a totally
fake world - the Spectacle - has been constructed. It is maintained
on a microscopic level by our conversations and relationships; in
our simplest everyday dealings we engage in the construction of
social illusions. The Spectacle is a constructed reality. It does
not satisfy, it cannot satisfy. It offers only the dream of satisfaction.
The basic characteristic of the spectade today is the way it calls
attention to its own disintegration.The effect of this is the substitution
of images and commodities for "real" experience. People
enter into relationships with spectacular production rather than
each other. Isolated individuals, united only by a passive contemplation
of the spectacle. A manufactured alienation for manufactured personalities
that multiplies needs precisely because it can satisfy none of them.
Industry creates new needs to stimulate consumption and productivity.
"But I don't want to go among mad people," Alice remarked.
"Oh, you can't help that," said the Cheshire Cat: "we're
all mad here. I'm mad. You're mad."
"How do you know I'm mad?" said Alice.
"You must be," said the Cat, "or you wouldn't have